This is an idea which was executed during the holiday season last year, by the Salvation Army Canada. It adroitly connects the unique visual format of Facebook – 360 photo, with the message they want to appeal especially in the holiday season. Though it might be a bit modest, I like this idea since there have been not so many good works using this visual format effectively except for the promotional content for Star Wars VII, which was launched 2 years ago - “A long time ago”, seriously.
7 months have passed since I stopped this blog. During this period, the U.K. decided to move out of the EU and the Trump administration has started in the States. Aside from political opinions, everybody seems to feel that we need some fundamental changes in today’s world. This is the era that great idea is strongly needed and that’s the reason I restart this blog.
The first idea of my blog’s 2nd season is the one from the States. This idea tells us the importance of a slogan in social activities. Please enjoy and, pee.
I’ve just come back from Cannes lions – the Festival of Creativity in France. This year again, there were tons of thousands of great ideas from all over the world so, I’d love to show you some of them.
From the perspective of winning awards, “Pocket Money” was more highly evaluated compared to the other AAUW works. However, these content proves that there are almost infinite ways of appealing even on the same subject. So, all we have to do is just to find a more effective-and -efficient way to appeal the message. Sounds simple and easy, isn’t it?
This idea is super-clever. It is relevant to the brand, and at the same time, it makes this brand look bigger and nicer by calling other major beer brands to join their innovative attempt based on goodwill. Applause!
Last week, I paid a visit to Advertising Museum Tokyo at the basement of my office and found the special exhibition “Ads for a better society” truly worth watching. You can check almost 80 masterpieces of so-called ‘social good campaign’ from all over the world, which are all categorized into 7 areas like human rights, healthcare, inequality and so on. It will take 2~3 hours if you watch each case film one by one, but I promise you and your friends can enjoy here anyway because there are also many historically unique advertisements of Japan.
Here, I’d like to introduce a great campaign by UN women, which I found at this special exhibition.
An award-winning campaign which used social media in a very, very clever way to save a local public library in Michigan, USA. Facing a challenge from the “Tea Party” people who tried to close down the library, this library audaciously fought fire with fire. This case tells us a lot about how to survive in this digital age.