今回は、とても感心した日本発のソーシャルキャンペーンをご紹介します。例えばマイナンバーなど、時節に合わせて繰り出される様々な手口で被害が一向に減らない「オレオレ詐欺」。それを防ぐには…?ということで、どうしてもお年寄りの無知をせめてしまいがちなこの犯罪について、その見方をガラリと変える素晴らしいスペシャルムービーです。クライアントはなんと、政府広報!こんなコンテンツが我が政府からも次々と出てきて、人々から評価されるようになればこの国の未来も明るいと思いました。さてと、親に電話しますか。
In Japan, there is a type of crime called “It’s me” fraud (“Ore-ore” fraud in Japanese). This fraud takes advantage of the lack of communication among parents and their children. The criminals pretend to be their children, and make a phone call to ask for money from “their” parents. This is an online movie by the Japanese government, aiming to diminish this crime – by targeting children of their parents.
<オレオレ詐欺を防ぐのは、オレだ。 It’s me who prevent “It’s me” fraud.>
<English Translation>
Copy:My mother was swindled out of her money.
Son: Mom, I’ve warned you! I told you to watch out for a call from somebody, who pretends to be me. Why did you give him money? …Hey mom, are you still there?
Mom: Sorry... Maybe, I got too old. I just wanted to help you.
Copy:Why didn’t I call her more often.
Copy:It’s me who prevent “It’s me” fraud.
Son: Hi, mom. How are you?
Copy:Your everyday-call prevents“It's me” fraud.
Copy : The number of victims of “It’s me ” fraud keeps increasing. Call 188 when your family is in trouble.
<PR Office - Government of Japan>
関連記事:政府広報オンライン(official site)